Meet Team Willow

About

We love plants. That's why we made Willow.

Smart plant care, made with houseplant lovers in mind. Built in Australia, shipping to plant parents around the world.

Watch video

35+

Countries

4.6/5

Reviews

Our story

Built by plant lovers, for plant lovers.

If your plant could talk, what would it say? That's what our founders Jared and Jimmy wondered - right after taking another sad houseplant to the compost bin.

Willow was born out of a love for indoor plants. And the frustration of never quite knowing what they need. During 2020, Jared and Jimmy's plant collections grew. Their green thumbs? Not so much.

Plant care is just complicated. So Jared and Jimmy set out to simplify it with tech that's easy to use. The goal: finally crack the age-old mystery of keeping a houseplant alive.

72 million

indoor plants are killed in Australia every year. Most of the time, it's not for lack of trying.

Jared & Jimmy, Willow founders

Willow's an award winner

We sought to make a product that looks as good as it works – and the experts said we nailed it. Winning a Good Design Award in Consumer Tech is a big nod to the innovation and style we built into our smart plant Sensor.

Creating a product that puts the fun in functionality was no small feat. We needed a sleek and subtle exterior, a tough interior to house and protect the tech, and an end product worthy of your Fiddle Leaf. The result? A clever Sensor that has “set a new standard for product design”. Find out how we did it ↗

Look at us grow

From idea to global shelves

Six years of building the smart plant care brand we wished existed.

Sep 2020

Idea tested with the market

Nov 2020

Willow founded

Dec 2020

Plant database started

May 2021

Developed proof-of-concept Sensor & App

Nov 2021

Launched Kickstarter campaign

Backer support from around the world

Dec 2021

Kickstarter doubles its goal

Jun 2022

Developed Hub & Sensor prototypes

Sep 2022

Calibration of Sensor & database

Nov 2022

Launched Willow App

Feb 2023

Developed injection mould tooling

Nov 2023

Launched online sales of hardware

Apr 2024

Launched Willow Grow subscriptions

Jun 2024

On shelves at Bunnings

Willow recognised for design excellence

Oct 2024

Won Good Design Award

Nov 2024

Launched in the UK

Jun 2025

Launched in John Lewis

Jun 2025

Launched in Curry's

Willow enters the smart home market

Jul 2026

Willow partners with Homey

Press

In the news

View all

Video Mar 2025 Good Growing

Game-changing houseplant tech - do smart plant sensors really work?

An in-depth video review putting Willow's sensors through their paces, exploring how connected plant care is changing the houseplant hobby for casual and serious growers alike.

Watch video

Video Oct 2024 Garden Gurus

Holly explores how Willow can revolutionise plant care

In this episode, Garden Gurus presenter Holly takes a close look at Willow's smart sensors and walks through how the technology adapts to each plant's individual needs.

Watch video

Podcast Oct 2024 Weird Growth Podcast

Weird Growth podcast episode #57

Willow joins the Weird Growth podcast to talk early-stage growth, building a DTC plant tech brand, and the marketing lessons learned along the way.

Listen to episode

The team

We're a collaborative bunch who love houseplants and hate to see them suffer – or worse. That's why we made Willow to take the guesswork (and heartbreak!) out of plant care.